I know it’s not something you hear or read about every day. A San Francisco, California-based company has debuted the first-ever commercial controller that can process human thoughts. Emotiv Systems, which specializes in brain computer interface technology, said on Wednesday that it has created the first brain computer interface technology that can detect and process both human conscious thoughts and non-conscious emotions.

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The company said that it will primarily target the electronic games industry, following its announcement on Wednesday with the launch of its Emotiv Development Kit for game developers. The kit will enable games to respond to the players’ emotions and allow players to manipulate objects in the game using the power of their thoughts.